Marketing Support That Keeps You Moving Forward
For health & wellness brands who want consistent, organised marketing.
What’s Getting in the Way of Your Growth?
Great ideas, but no time to execute them?
Plans made, but projects keep stalling?
Too many moving parts, not enough hands to manage them?
I help brand leaders stay on track by turning plans into action, so your marketing runs smoothly and delivers results.
Here to Keep Your Marketing on Track
I’m Lisa McMullan, a marketing generalist specialising in the health and wellness space. I partner with directors and managers who need an extra pair of hands to keep projects organised and moving.
From digital campaigns and paid media to content, affiliates and AI tools, I bring clarity, consistency and momentum.
Have confidence that your marketing is under control.
Making Sure Marketing Gets Done
Daily pressures make it hard to give every project the attention it needs. Campaigns get delayed, content is inconsistent, and there is rarely enough time to keep up with paid ads, new tools and shifting priorities.
I help by taking ownership of projects across the marketing mix, keeping activity organised and moving forward. By turning plans into action and making sure details are managed, I create space for leaders to focus on the bigger picture while knowing their marketing is in safe hands.
“Lisa has been a fantastic addition to the team. Her creativity, problem-solving skills, and dedication make her an absolute asset.“
—Mark M.
My Services
What would make marketing easier? Take a look at the short case studies below to find out how I help brands everyday.
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I coordinate everything needed to bring a brand to life, from voice and messaging through to visuals and campaigns.
Case Study – 15 Summers Parenting
Deliverables: Developed the full brand voice, visual identity, social strategy and launch plan.
Value: Positioned the business with a distinctive identity and professional presence, ensuring it could enter the market with clarity, confidence and credibility.
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I manage influencer outreach and recruitment to expand reach and drive sales through trusted voices.
Case Study – Together Health
Deliverables: Manage Shopify Collabs recruitment and relationships with aligned influencers and affiliates.
Value: Increased brand visibility and new customer acquisition in a highly competitive supplements market.
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I run social accounts and content calendars to keep brands active, consistent and connected with their audience.
Case Study – Bach Design
Deliverables: Manage day-to-day social content, copywriting and scheduling.
Value: Built awareness and trust for a growing architecture practice, helping the brand stay visible and relevant.
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I use AI tools to improve efficiency, reporting and discoverability across platforms.
Case Study – Together Health
Deliverables: Implemented LLMO (Large Language Model Optimisation) to improve brand visibility in AI-driven search results.
Value: Positioned the brand to capture future search traffic, ahead of competitors, while streamlining campaign reporting.
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I take care of the wide range of tasks that keep marketing moving day to day.
Examples of Deliverables
Coordinating email campaigns
Overseeing website updates and SEO content
Organising marketing assets and collateral
Managing paid media reporting
Scheduling cross-channel campaigns
Value
By keeping all the moving parts of marketing organised and delivered, I free up managers and directors to focus on higher-level strategy and leadership.
“When you’ve got an extra pair of hands in marketing, leaders can free up to 60% more of their time for the big-picture work that really grows a brand.”
Ready to get your marketing back on track?
Book a 30 minute discovery call directly into my diary at a time that suits you.
Find out
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Curious to find out how I can help your brand?
Send a message using the contact form, and I’ll be in touch within 24 hours.
Take care,
Lisa